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What services do you offer?
We are a complete financial services house. We specialize in financial planning. We also offer brokerage, and investment products like mutual funds, insurance and bonds.
Aren't there hundreds of other companies who also do what you do? How are you different?
We are a unique company, because of our relentless focus on understanding what our customers need and developing a customized solution for them. We do not believe in pushing our products, we believe we will serve you better if we talk about you first and our products second. Come visit us, you will be refreshed by the difference.
Do you charge for your services?
We do not charge our customers for any purchases or redemptions they make of financial products. We receive commissions from our suppliers for selling their products. We do charge our financial planning customers a fee of Rs.2000 per year if they invest with us. If they choose not to invest with us, the annual fee is Rs.10000.
What happens once I walk in? What is the process?
First we sit down with you and discuss your current financial situation and investment objectives. Using our proprietary PeakPlanner model, we develop a financial plan tailored to your needs and goals. We make recommendations about how to divide your money into parts and where to invest each part. Once you agree, we invest for you and monitor those investments.
Will I be forced to invest in the funds you recommend?
No, our recommendations are just that: recommendations. Making changes or additions to our plan is up to you. But please realize that our recommendations are the result of sound financial knowledge. Equally important, they are the result of an unbiased analysis of your finances and made with your goals in mind. We don’t push stocks or mutual funds. We simply tell you which ones would be suitable for you.
Once I have invested my money—then what? Do I have to spend all my time keeping track of whether they are performing well?
No, we do that for you. We track all your investments and review them with you every quarter to see if things are going to plan or if they need modifying. During our updates, we will tell you which investments are not doing well and decide whether we should move your money elsewhere.
But moving money from one fund to another often isn’t good, right?
You are absolutely right. The industry term for this is ‘churning your portfolio.’ Some brokers ask their clients to jump from one mutual fund to another at the slightest sign of a drop, just because they get more commissions every time their customer makes a new investment. This is not good for you since it eats into your investment and also potentially increases your tax burden. We don’t advocate churning.
Should I not exit from a fund if it starts losing value? My current broker often says that is a good idea...
Your broker may not always be wrong, but it is not always a good idea to sell out of a fund just because it drops a few percent in NAV. If a fund that you hold drops in price, we will analyze if this is a one-time drop for some unanticipated reason. We may recommend you to hold the fund even though it is dropping because we anticipate it to rise again and more than make up for the slight loss you suffered. Sometimes we may ask you to hold a fund even though it is losing money, as this may be beneficial for tax planning reasons.
Tax planning? What’s that? What do my taxes have to do with this?
If all your investments perform superbly (and we at PeakAlpha will do our best to make sure they do), your capital will grow, or you will make capital gains. Capital gains means taxes, if they are short term capital gains, that is, gains made in less than a year. Sometimes it is good to take losses during one year to balance out the gains. If all your funds are performing very well and one isn’t, we may ask you to sell it and take a loss so that you can subtract it off your profits and pay less taxes. (A bit complicated, we agree. It is easier to explain this in person.)
So if all goes according to our plan, then my money will multiply, right?
That’s right. We are in the business of making your financial dreams come true.
What if I lose money?
That’s a good point. Losing money is possible when you invest in the market, just like getting hurt is possible when you play a game of cricket. But just because you get hurt once doesn’t mean that you will stop playing the game. Similarly, at PeakAlpha we go to great pains to diversify your investments so that even if you lose money in one investment, you will gain in the others. We work hard to achieve this balance.
How do you pick a mutual fund?
Good question. Different mutual funds have different characteristics. Some invest aggressively, i.e., they can give you a lot of returns very fast but they are also risky so you could lose your money as well. However, if you are young and have a growing income, you can afford to take some risks. Other funds may not give as much returns but are ‘safer’ more conservative investments. They may be suitable for someone who wants to conserve his wealth. In this way, we choose tailor-made funds for you. Of course, we make sure that any fund we recommend or indeed work with has high standards of integrity and performance.
PeakAlpha seems like such a great place to work. Can I get a job?
Sure. If you are a committed finance professional, we might be able to find something for you. Please email or mail your resume to the following addresses.
Where are you located? How do I contact you?
We are located on Brunton Cross road. The address is:
#13, Kalpavriksh
Ground floor, Brunton Cross Road
Bangalore 560025
Phone: +91 80 22972222
Email: sales@peakalpha.com
Or just walk in to our office between 9 am. to 6 pm. Monday to Friday,
and 9am to 2 pm on Saturdays.
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